Fiorina GOP nominee in U.S. Senate race against Boxer

Posted on June 9, 2010


Carly Fiorina used her superior financial resources and a strategy focused on gaining the trust of California’s conservatives to convincingly win the state’s GOP primary for the U.S. Senate. The victory Tuesday sets up what could be an epic general election battle this fall with three-term Sen. Barbara Boxer. Fiorina, 55, and the former chief executive at Hewlett-Packard, was ahead by more than 200,000 votes with 11 percent of the precincts reporting. She was expected to easily win the primary when she entered the race in November but quickly fell behind when former congressman Tom Campbell switched from the gubernatorial race to the Senate race.

Fiorina made up ground in the final month by putting some of her personal fortune into a late advertising blitz that dwarfed the resources available to Campbell and Assemblyman Chuck DeVore. In all, Fiorina lent her campaign $5.5 million. Boxer, as expected, cruised to victory in the Democratic primary.

Fiorina and DeVore made it clear they are aligned with conservatives in their opposition to abortion and gay marriage, while joining Campbell in opposition to national health care reform. Campbell hoped to appeal to GOP voters’ practical side, noting that he was the only candidate polls showed beating Boxer in hypothetical head-to-head matchups. A former finance director for Gov. Arnold Schwarzenegger, Campbell had a tough task on his hands, in part because many of his views are tough for Republican primary voters to swallow. He favors abortion rights and gay marriage, and has supported state tax increases in the past. Fiorina’s rise in the polls corresponded with an advertising blitz funded primarily with her own money. She had spent $6.7 million as of May 19 while her opponents relied primarily on speeches and interviews to make their cases.

DeVore spent nearly $2.1 million, while Campbell spent nearly $1.7 million. Fiorina’s candidacy also was aided by endorsements from national figures such as Sarah Palin and campaigning by outside interest groups, including the National Organization for Marriage, which attacked Campbell as a liberal. The National Rifle Association also asked its members not to vote for Campbell.

Posted in: The Anti News